DataTraceID solutions ensure authenticity in pharmaceutical and nutraceutical supply chains. Protecting consumers and brand reputation from counterfeit medicines and health products.
We build trust into pharmaceutical and nutraceutical brands through leading-edge marking and identification technologies — protecting consumers from the devastating effects of counterfeit medicines and protecting brands from the reputational and financial damage that follows.
Using trace elements we embed a unique authentication footprint into a wide range of products and raw materials. Using our handheld proprietary scanning and cloud technology, clients can scan at any location and review aggregated data on any device to detect and respond to counterfeit in their business.
Consumers can immediately verify the authenticity of your product by scanning a QR code generated by our authentication software. Consumer assurance delivers brands increased consumer trust, and enables continued engagement with consumers and insights into consumer behaviour.
A SecureID label provides consumers with a physical symbol of assurance. Our technology embeds tamper evident features into labelling — combined with DataTrace and a QR code, Smart Labels enable all the benefits of Digital Assurance.
Unique tamper evident seal creates consumer confidence and builds strong brand loyalty.
Strong brand loyalty leads to increased customer sales and a unique point of differentiation.
Consumer trust in your product drives retention especially when competitor products are inferior.
Integrating customer and product data enables creation of valuable insights and cross-sell opportunities.
Electronic capture of customer data enables real-time intelligence and interactive engagement.
Early warning mechanisms to help identify counterfeit weak points and respond quickly.
Paper or polymer frangible tamper evident label with perforations and security slits. Covert DataTraceID authentication security code embedded.
QR code and serial number unique identifier with 2 colour printing for logo.
Internal database to register unique identifier with product, lot and date data.
Consumer authentication database to collect and report customer information with product, lot and dates.
QR code encryption and authentication security linked to Track & Trace database.
1 piece tamper proof label in Optically Thin Film to be affixed with paper or polymer label.
Supply chain compromised in South America with medicinal products counterfeited containing no active ingredients.
Counterfeit products posed a significant health risk to consumers. Company concerned about consumer wellbeing, brand reputation damage, product liability, recall costs and lost sales and margin.
DataTrace authentication marking of product containers implemented to enable scanning throughout the supply chain. DataTrace readers deployed to authorised inspection personnel at specified control points.
The authentication solution was successfully implemented and no incidents of counterfeit have been detected in the last 5 years.
We respond within one business day
Your information is kept confidential and never shared.
Contact us for a complimentary counterfeit threats and authentication opportunities assessment for your brand.
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