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Globally 1 in 10 medicines sold is a counterfeit
Counterfeit is a $1.77 trillion problem
Counterfeit parts cost the automotive industry $45 billion each year

THE COUNTERFEIT SOLUTION

DataTraceID solutions ensure authenticity in supply chains and consumer products. We build trust into brands through leading edge marking and identification technologies.

How it works

Three layers of authentication protection

DataTrace

Using trace elements we embed a unique authentication footprint into a wide range of products and raw materials. Using our handheld proprietary scanning and cloud technology, clients can scan at any location and review aggregated data on any device to detect and respond to counterfeit in their business.

Digital Assurance

Consumers can immediately verify the authenticity of your product by scanning a QR code generated by our authentication software. Consumer assurance delivers brands increased consumer trust, and enables continued engagement with consumers and insights into consumer behaviour.

Smart Labels

A SecureID label provides consumers with a physical symbol of assurance. Our technology embeds tamper evident features into labelling — combined with DataTrace and a QR code, Smart Labels enable all the benefits of Digital Assurance.


Who it works for

Our solutions are relevant to all brands where consumer trust and supply chain integrity are paramount:

  • Nutraceutical and wellness (e.g. pregnancy supplements and vitamins)
  • Pharmaceutical (e.g. prescription medicines)
  • Food and beverages (e.g. wine and packaged foods)
  • Precision parts and equipment (e.g. auto parts and medical equipment)
  • Industrial materials (e.g. rubber, paint and adhesives)

$2.3T
Global counterfeiting market estimated
OECD / EUIPO
1M+
Deaths annually from counterfeit medicine
The Atlantic / WHO
$578B
Global nutraceutical market projected by 2025
Grand View Research

Your Counterfeit Threats and Opportunities Appraisal

For a limited time — receive your complimentary counterfeit threats and authentication opportunities appraisal.

Find out if your business is at risk

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info@datatraceid.com | (02) 8977 4900 | 1300 300 829