DataTraceID solutions ensure authenticity in supply chains and consumer products. We build trust into brands through leading edge marking and identification technologies.
Using trace elements we embed a unique authentication footprint into a wide range of products and raw materials. Using our handheld proprietary scanning and cloud technology, clients can scan at any location and review aggregated data on any device to detect and respond to counterfeit in their business.
Consumers can immediately verify the authenticity of your product by scanning a QR code generated by our authentication software. Consumer assurance delivers brands increased consumer trust, and enables continued engagement with consumers and insights into consumer behaviour.
A SecureID label provides consumers with a physical symbol of assurance. Our technology embeds tamper evident features into labelling — combined with DataTrace and a QR code, Smart Labels enable all the benefits of Digital Assurance.
Our solutions are relevant to all brands where consumer trust and supply chain integrity are paramount:
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